Teach customers how not to ruin the good stuff. Explain ideal temperature, why the fridge can be risky, how to avoid bloom (that white film), and the best way to serve truffles, bars, and pastries for maximum flavor. Position it as “You invested in artisan chocolate—here’s how to treat it right.”

Take people inside the creative process: from first idea (a trip, a memory, a flavor combo) to testing ganaches, balancing textures, and final presentation. Tie it to fan-favorites like the Dubai Bar or viral croissant rolls to show how “experiments” become Orlando icons.